Mahal Atelier -
Brand World Creation
Identity, generative imagery, patterns, and visual systemOverview
Mahal began as an exploration of how cultural memory can be translated into modern design systems. Drawing from architectural forms, botanical motifs, and textile rhythms found across South Asian craft traditions, the project builds a visual language that moves between heritage and contemporary aesthetics.
Identity, generative imagery, patterns, and visual systemBrand Identity
The Ochei Club - Merch Concept & Design
Client: Mira Maletkovic
Year: 2026
Role: Art Direction, Graphic Design, Visual Language DevelopmentOverview
“Ochei” began as a small internet moment - a playful interpretation of how Italians pronounce the word okay. The sound quickly circulated online, becoming a familiar and humorous fragment of digital culture.
This merch project translates that moment into a visual object. The design treats the word “ochei” not simply as typography, but as a cultural gesture - capturing the rhythm, exaggeration, and warmth of spoken language.
Harmonia - Brand Identity & Visual System + AI Visuals
Harmonia’s identity explores balance through restraint and structure. The visual system is built around a minimal typographic language and a calm palette, allowing the brand to feel composed, contemporary, and quietly distinctive. Rather than relying on decorative elements, the identity focuses on proportion, rhythm, and spatial clarity.
Logo Design
The logo is designed with simplicity and balance in mind, allowing it to function across digital and physical applications.
Typography Systems
Primary & secondary typeface
Brand Applications
Visual Applications
Colour Palette
The logo is designed with simplicity and balance in mind, allowing it to function across digital and physical applications.
Bambei Studio – Visual Identity & Concept
Client: Bambei Studio
Year: 2025
Role: Art Direction, Graphic Design, Visual Language Development
Overview
Bambei Studio is a contemporary streetwear label rooted in cultural wit, visual irony, and a DIY attitude. This collection captures the brand’s youthful irreverence and postmodern storytelling using typographic repetition, nostalgic iconography, and emotionally resonant slogans. Through a limited run of t-shirts, Bambei explores the intersection of food, identity, and sentiment with a playful yet deliberate design system.
Aliens in Poland - Merch Drop
Brand: Aliens in Poland
Release: 2025
Role: Concept Development, Art Direction, Graphic Design
Overview
Aliens in Poland is a cult-favorite YouTube channel known for blending satire, absurdism, and cultural critique by having conversations with people all over the world. Their debut merch drop, In A Pickle, brings this distinct tone into a wearable format. This streetwear collection reimagines ideas of identity, foreignness, and humor through a surreal visual language anchored in bold typography, vivid colors, and extraterrestrial metaphors.
