Font : Trojan Pro 3

CONCLUSION + design direction:

COVE’s digital presence was shaped by a clear design system rooted in modularity, responsiveness, and visual clarity. Grids were employed to establish rhythm and structure, enabling scalable layouts across breakpoints. A restrained color palette and serif typography balanced luxury with accessibility, while subtle motion cues (such as fade transitions, scroll-triggered animations, and hover states) enhanced user engagement without distracting from content. The interface architecture was deliberately minimal, directing focus toward product storytelling and brand values. This project establishes a flexible design foundation ready to support future e-commerce growth, content expansion, and evolving interaction patterns.

project 02

ABOUT :

A digital portfolio and directory platform designed for Dazed & Artists, a Milan-based artist management agency. The platform highlights their roster of photographers, stylists, and creatives through immersive browsing and curated editorial layouts, offering a seamless and engaging way to explore artist portfolios and commercial work.

ROLE :

Creative direction & UI design — NIDHI GOVINDAN
Led the user interface and experience design across desktop and mobile. Defined the interaction model, developed a dynamic category system, and shaped a clean visual identity aligned with Dazed & Artists' progressive, editorial ethos.

CREDITS :

Independent project.
All brand photography and artist work credited to Dazed & Artists and their represented talents.

VISION :

To create a hybrid between a curated portfolio and a business-facing directory — one that champions artistic individuality while remaining efficient and scalable for agency use. The platform blends bold imagery, expressive typography, and intuitive interaction to reflect the creative energy of its artists.

APPROACH :

A type-forward design language, using a distinctive sans-serif with strong vertical rhythm and subtle personality.

Modular content blocks to accommodate a wide range of media formats and visual content density.

Filtered navigation by artist, category, and client for ease of discovery and strategic content grouping.

Emphasis on hover interactions, soft transitions, and parallax scroll behavior to keep the experience visually engaging without distraction.

WHAT STAYED :

The focus on artist-first storytelling. From landing page to individual project views, every decision centers on showcasing work with clarity, presence, and emotion. Minimal UI scaffolding allows the visuals to take center stage while providing a structure that scales well for new talent and content.

FONT : KRUNGTHREP

Key outcomes and design direction:

• Fluid Responsive Architecture
  The platform was built with a flexible grid system and adaptive components, ensuring seamless behaviour across breakpoints—from desktop to mobile. This was critical to support the visual-heavy content and maintain accessibility across devices, especially for art directors and agencies working remotely or on the go.

• Tag-Based Filtering & Cross-Navigation
  A dynamic taxonomy system was implemented to enable efficient filtering by category, discipline, or artist. This modular filtering approach improves discoverability and supports curatorial browsing, helping users make meaningful connections between creators and their body of work.

• Performance-Optimized Imagery
  Given the visual nature of the site, we prioritized smart image handling — lazy loading, compressed assets, and breakpoint-specific image sizes — to ensure the site performs smoothly without compromising visual fidelity.

• Clear Division of Content Types
  The platform draws a clear distinction between artist profile pages and project showcases. This separation was intentional to reflect the dual nature of the platform — part directory, part curated gallery — and to support both narrative-driven exploration and direct client utility.

• Editorial Influence in UI Design
  Borrowing from print magazine layouts, the interface uses expressive but readable typography, generous white space, and grid-based alignment to guide the eye and elevate the work on display. This decision was rooted in creating a visual rhythm and premium tone that speaks to both the art and fashion industries.